Würzburg has a tradition of brewing weiss beer. With 'Julius Echter' weiss beer, we have for decades been successful in connecting with this tradition. The increasing popularity of weiss beer across Germany has meant that the dedicated brand 'Julius Echter' has gained a devoted following across the whole age range and beyond its core sales area. The brand, in the face of a difficult market, clearly has growth potential, because Julius Echter stands for top quality, tinglingly fresh pleasure and, in short, zest for life.